Prompts for real estate: listings, follow-ups, and showing reports

"Bright apartment in the heart of a sought-after neighborhood, ideal first purchase or investment." That sentence describes half the listings in your city, and the AI readily produces it when you ask for "a listing for a 3-room apartment." It knows neither the view, nor the floor, nor the building repairs voted on in March. Start from your showing notebook: you supply the facts, it organizes them.

A listing that stays true to the property

An agent is selling a 3-room apartment (a "T3" in France) on the third floor with no elevator, with a balcony over the courtyard. The listing has to say so: a buyer who discovers the stairs at the showing is a lost buyer.

Write a real estate listing of 120 words maximum for a [TYPE OF PROPERTY] in [CITY, NEIGHBORHOOD].

Facts to use, and only these:
- Area: [M²], [NUMBER OF ROOMS], floor: [FLOOR], elevator: [YES/NO]
- Strengths observed: [E.G., SOUTH-FACING, ORIGINAL PARQUET FLOORS, QUIET COURTYARD SIDE]
- Points to know: [E.G., THIRD FLOOR WITHOUT AN ELEVATOR, KITCHEN NEEDS UPDATING]
- Verified surroundings: [SHOPS, TRANSIT, SCHOOL, WITH WALKING DISTANCES]
- Charges and property tax: [AMOUNTS]

Begin with what sets this property apart. No "love at first sight," "rare on the market," or "ideal for investors." Describe only what appears above, without inventing any quality.
Write no sentence aimed at a particular type of occupant (family, couple, young person, senior).

That last instruction protects against a real trap: describing a home as "ideal for a couple without children" can be read as discrimination. Describe the property and let the buyer picture themselves in it.

The mandatory mentions in a listing (diagnostics, fees, price) are set by regulation and change from time to time. Check the up-to-date list with your network or the French consumer protection authority (DGCCRF). Don't ask the AI to guess it.

A post-showing follow-up that isn't a "Do you have any questions?"

"Have you had time to think about it?" gets you a "we'll call you back." Pick up what the buyer said during the showing, and propose a next step.

Write a follow-up text message of 40 words maximum, formal tone, after yesterday's showing.

What the buyer said during the showing: [E.G., LIKED THE LIGHT, WORRIED ABOUT THE THIRD FLOOR, WANTS TO KNOW THE COST OF THE FACADE WORK]
What I've been able to find out since: [E.G., THE HOMEOWNERS' ASSOCIATION MINUTES SHOW THE WORK IS ALREADY PAID FOR BY THE SELLER]
Proposal: [E.G., SECOND SHOWING THURSDAY AT 6 P.M., OR A PHONE CALL]

Address their concern in one sentence, without pressure or phrases like "many inquiries." End with a single question whose answer is a day or a time.

In the follow-up, include only verified facts. A promise like "the work has been paid for" doesn't hold without supporting documents, however nicely the AI words it.

A showing report for the seller

A seller who hears nothing for three weeks imagines their property is worthless. A weekly report puts words to the feedback.

Here are my raw notes for the week on the property of Mr. and Mrs. [NAME]:

[PASTE YOUR NOTES: NUMBER OF SHOWINGS, REMARKS, OFFERS, REJECTIONS]

Write a report for the sellers, 150 words maximum, respectful and direct tone:
1. How many showings and calls.
2. The remarks that keep coming up, sorted into strengths and obstacles.
3. What I propose for the following week.

Don't downplay a repeated obstacle. Put forward no price or timeline estimate that I haven't given you.

Remove buyers' names from the notes before pasting them: here's what you're better off never pasting. And if you want your listings to keep your voice, show it two listings you enjoyed writing, as the article on few-shot prompting explains.

To test it today, take the listing for your hardest property to sell and rewrite it with the first prompt, filling in the "points to know" section without hiding anything.